Andorra in motion - Reinmagining the mountain experience through Sportainment

The main objective of this report is to provide a comprehensive overview of the
“sportainment” concept for Andorra moving forward and how it is related to the sports
business ecosystem. Building on the foundation laid by our previous case studies on
Andorra and outdoor sports, this report aims to further develop the concept of
sportainment, with a particular focus on health and wellness as a core element within
this framework.