ABOUT THE HUB
Established in 2019, the Hub brings together the expertise and strategic objectives of Andorra Business and Andorra Research+Innovation, specifically focused on the country’s sports industry – establishing as core sport areas winter, mountain, and cycling.
It seeks to position Andorra’s sports innovation, business, and tourism industries on the global stage. This has been implemented through content, participation at international fairs and congresses, conversation groups and events, startup and scale-up challenges, and technical reports, among many other activities.
-5_edited.png)
MISSION
BUILD A THRIVING ECOSYSTEM
To foster a comprehensive ecosystem, cultivating an environment that supports the sports industry through research, innovation, and the development of startups within real-life contexts.
VISION
BECOME AN INNOVATION DESTINATION
To establish Andorra as a global benchmark for sports innovation, attracting entrepreneurs, investors, and researchers. By leveraging the country's unique characteristics, including its natural environment and public-private dynamic, ASIH seeks to become the "place to be" for all stakeholders in the outdoor sports' industry.
Involved Entities
Andorra Business is the agency for economic development in Andorra. Key in the enhancement of competitivity, innovation and sustainability of the Andorran economy through:
-
Promoting key sectors for the diversification of the economy.
-
Being a motor in the improvement of the public sector and microeconomic environment.
-
Creating favorable conditions for innovation and entrepreneurship, in order to consolidate Andorra as a Living Lab.
-
Attracting and supporting both foreign and local investment in key sectors.
-
...And much more.
Collaborator
Andorra Research & Innovation is a private foundation. It aims to generate knowledge and develop innovative solutions to respond to current and future challenges.
-
Areas of synergy: Mountain, Sustainability, Society, Technology.
-
Transfer vectors: Classroom, Innovation Agency
It also manages the Andorra Living Lab, a space for the testing of innovation projects, at a country scale.
Key actor


The country’s first privatized sports cluster, created with the support of Actua (now Andorra Business) to enhance the competitiveness of Andorra’s sports sector. Its first three projects focus on: understanding the new sports consumer to adapt business offerings, positioning Andorra as a sports destination through collaboration with hotels and companies, and developing new products and activities to reduce seasonality and boost year-round business. Visit here
Our Impact





Since 2019, the Andorra Sports Innovation hub (ASIH) has contributed to global sports innovation through its activities, events, and projects. Over 100.000 impressions in its content from sports industry professionals evidence the interest of the industry in the Hub.
The ASIH has successfully mentored several sports startups in their annual Startup and Scale-up challenges.






TESTIMONIALS FROM THE MENTEES


