3rd Edition, 2025
The 3rd edition of the Andorra Sports Scale-Up Program brought together three sports-tech startups: Andorra Esportiu, Proteckthor and Sportbox equipped by Decathlon, for a tailored mentoring journey designed to support their growth and internationalisation, while connecting them with Andorra's sports innovation ecosystem and an international network of experts.
The programme covered nine key areas:
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Initial evaluation
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Strategy
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Marketing & sales
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International sports ecosystem & networking
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Innovation
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Legal
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Leadership and HR
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Finances
The 2025 edition attracted sports-tech companies from 14 countries, reflecting the international reach of the program and its continued focus on supporting innovative solutions in the sports sector.
25 shortlisted companies
14 countries
10 mentors & experts
KEY LEARNINGS
Participating startups highlighted the value of mentor expertise, business insights and a deeper understanding of the Andorran business environment, while building relationships that could extend beyond the programme
EXPERTISE
Specialised insights across key business areas
ANDORRA ECOSYSTEM
A deeper understanding of the local business environment
RELATIONSHIPS
Connections with mentors extending beyond the programme