The 3rd edition of the Andorra Sports Scale-Up Program brought together three sports-tech startups: Andorra Esportiu, Proteckthor and Sportbox equipped by Decathlon, for a tailored mentoring journey designed to support their growth and internationalisation, while connecting them with Andorra's sports innovation ecosystem and an international network of experts.

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The programme covered nine key areas:

• Initial evaluation

• Strategy

• Marketing & sales

• International sports ecosystem & networking

• Innovation

• Legal

• Leadership and HR

• Finances

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The 2025 edition attracted sports-tech companies from 14 countries, reflecting the international reach of the program and its continued focus on supporting innovative solutions in the sports sector.