
2nd Edition, 2024

The 2nd edition of the Andorra Sports Scale-Up Program brought together three sports-tech startups: CTL, Lizcore and Attitude, for a tailored program combining mentoring, strategic expertise and access to the Andorran and international sports innovation ecosystem.
The programme covered key areas including:
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Initial evaluation
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Business & sales strategy
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Marketing & sales
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Strategy
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International sports ecosystem & networking
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Leadership and HR
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Finances
The 2024 edition received applications from 12 countries, continuing the international development of the Scale-Up Program and strengthening connections between participating startups, mentors and the wider sports innovation ecosystem.
20+ applications
12 countries
10 mentors & experts
PROGRAMME RESULTS
5.0/5
Overall programme satisfaction
5.0/5
Communication and updates
5.0/5
Impact on company growth
FROM MENTORING TO BUSINESS IMPACT
Participants reported applying mentor recommendations directly to their businesses, from refining business models and improving brand and digital positioning to strengthening strategic planning and opening new commercial opportunities.
