The 2nd edition of the Andorra Sports Scale-Up Program brought together three sports-tech startups: CTL, Lizcore and Attitude,  for a tailored program combining mentoring, strategic expertise and access to the Andorran and international sports innovation ecosystem.

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The programme covered key areas including:

• Initial evaluation

• Business & sales strategy

• Marketing & sales

• Strategy

• International sports ecosystem & networking

• Leadership and HR

• Finances

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The 2024 edition received applications from 12 countries, continuing the international development of the Scale-Up Program and strengthening connections between participating startups, mentors and the wider sports innovation ecosystem.